Traveling Vineyard Offers Free Wine Tastings

Our story

Sharing great wine with the world while helping our Wine Guides reach their dreams.

In 2001, Rick Libby was charged with conceptualizing a new way to market wine for Phoenix Vintners, a company that had been selling wine in the U.S. via mail-order catalog. After attending a direct selling party for a family friend where kitchen tools were demonstrated, he wondered, “If this works well for kitchenware, why not wine?”

Inspired by the party plan model, Rick envisioned a unique business that would bring the authentic winery experience into living rooms with exclusive high-quality, globally sourced wines marketed by a network of passionate, energetic, independent wine consultants.

And then the real magic happened …


Every Wine Guide has an incredible story—what we call a ‘why’ story—about what inspires them to achieve their personal and financial goals with Traveling Vineyard. When I hear all these wonderful stories, it inspires me and reminds me of exactly why Traveling Vineyard is so special. Helping others achieve their dreams is OUR ‘why.’

Rick Libby, Chief Grape Stomper
Chief Grape Stomper Rick Libby

Mission to make dreams happen

Rick’s concept replaced the mail-order catalog and became The Traveling Vineyard, the first  wine direct sales company  of its kind in the U.S. But the vision he had included doing even more for wine consultants. In 2010, Rick purchased the company and became Chief Grape Stomper and Head Cheerleader of the new Traveling Vineyard. His mission was twofold. First, to demystify wine for the everyday wine drinker by teaching people how to enjoy wine, how to select the right wine for them, and  how to  pair wine with food . Second, to support budding entrepreneurs as Wine Guides and help them change their worlds with wine. With more than 5,000 Wine Guides operating in the U.S., Rick decided to take the success to wine lovers in Australia. Traveling Vineyard Australia launched in December 2019, where wine is beloved and our first Wine Guides are enthusiastically becoming their own bosses every day.

Traveling Vineyard is a thriving community of over 5,000 Wine Guides in  39 operating states  who have discovered the financial reward, fun, friendship, flexibility, and fulfillment of the  Wine Guide Life. Our motto is “Work hard. Be kind.” This is a family credo passed down to Chief Grape Stomper Rick Libby by his parents, and one that has been embraced by our community. From our team at world headquarters building best-in-class business tools to the Wine Guide in Ohio who is building a brighter future for her family with her home-based business—we’re driven by kindness and a responsible, respectable work ethic. We’re changing direct selling and we’re changing how people enjoy wine. Most importantly, we’re changing lives—all because of  great wine.


Heart

Supporting you every sip of the way

This wine gig really is the best job ever—and we love to shout it from the vineyards (and from our World Headquarters in Ipswich, Massachusetts). We believe the best ideas come from our Traveling Vineyard community, and we never make a decision unless it’s the right one for Wine Guides and wine lovers. It’s that simple. We love supporting you every sip of the way!

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