Traveling Vineyard Markets Charity Wine In Partnership With Living Beyond Breast Cancer
Written by Press Releases on August 6, 2013
Traveling Vineyard will release a new Cabernet Sauvignon in conjunction with Living Beyond Breast Cancer (LBBC). One dollar from the sale of each bottle of this wine will be donated to LBBC.
Traveling Vineyard, a direct marketer of wines through in-home wine tasting events, will release a new wine called the 2012 Rayado, Cabernet Sauvignon, Colchagua Valley, Chile in conjunction with Living Beyond Breast Cancer (LBBC). LBBC is a non-profit that empowers all women affected by breast cancer to live as long as possible with the best quality of life. One dollar from the sale of each bottle of Rayado will be donated to LBBC.
The new charity wine was inspired by a former wine consultant, Paigeann Mapley-Brittle who passed away in November, 2012 after a battle with breast cancer. Paigeann was a wife, mother and enthusiastic wine lover whose life was cut too short at the age of 42 from breast cancer.
Her husband, US army officer Jon Mapley-Brittle explains, “During her battle with breast cancer, Paigeann vowed that she would not let the disease define her. She vowed, ‘It won’t change who I am or what I do.’ She fought the cancer three separate times, and managed to run a full and a half-marathon after her first chemo to raise funds for cancer research. Her cancer came back twice, and the third time it was just too fast. But she was a fighter until the end. It makes sense that TTV would choose an organization that helps women and their families during their battle with cancer.”
According to Rick Libby, Traveling Vineyard’s Founder and Chief Grape Stomper, “The Rayado is a wine to represent a bold woman and an organization that supports courageous women like her who fight this disease every day.” The name Rayado translates as “pinstripe”, as in charity event attire, a nod to the fundraising aspect of the wine.
“It is through the generous support of partners like The Traveling Vineyard that LBBC programs and services are always provided to women diagnosed with breast cancer, their families and caregivers for no or little cost,” states Kevin Gianotto, the nonprofit’s Associate Director of Marketing, Public Relations and Corporate Partnerships. “We are thrilled to have the opportunity to work with The Traveling Vineyard to raise the funds required to develop and present these resources that further LBBC’s vision of creating a world where no one impacted by breast cancer feels uninformed or alone.”
This Cabernet Sauvignon hails from the Colchagua Valley, an up and coming area of Chile. It is a beautifully intense and strong wine brimming with rich flavors of blackberries, raspberries and plums with a hint of oak. Blended with 15% Carmenère, Chile’s signature red grape, it makes the perfect offering as a cocktail or dinner wine.
TTV consultants at the company’s Annual Harvest convention held July 25-28 near Boston tasted tank samples of the Rayado and 11 other wines. The wines, both domestic and international, will be released over the next 90 days for tasting events. This is the largest number of new wines ever released by Traveling Vineyard since its inception.
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