The Traveling Vineyard (TTV), a direct selling company and pending member of the Direct Selling Association, has chosen The Ballantine Corporation, a direct and digital marketing company, to provide creative and SEO services for their growing business which brings quality wines to customers through in-home tasting events as well as providing a flexible home based business opportunity.
TTV underwent a “relaunch” with new management in 2010, and has experienced significant growth since that time, including adding over 300 new jobs in 2011. Ballantine is a key partner in TTV’s creative development and website marketing strategy. On the creative side, Ballantine develops wine labels, sell sheets, and brochures, and also produces a wine club newsletter for customers and an internal newsletter for consultants. In addition, Ballantine is providing TTV with search engine optimization (SEO) including content analysis, link building, and press releases all of which are designed to increase traffic to the TTV website.
It’s critical to have attractive and professionally developed creative products to catch the eye of potential customers and consultants. “Partnering with The Ballantine Corporation has been a great move for The Traveling Vineyard,” says Rick Libby, TTV CEO. “They’ve helped us to create content that brings attention to our products, and that has directly translated into increased sales and interest in our wine consultant program.”
However in today’s world, online creative is just as important as physical creative, and a strong web presence can also translate into increased sales. Ryan Cote, Marketing Director for The Ballantine Corporation agrees that the partnership is a great match for both Ballantine and TTV. “The Traveling Vineyard has a dynamic system in place for selling wine through its consultant network, and it has so much potential for growth. Our goal is to help TTV exceed their own projections by providing top notch creative expertise to project their image and to expand their exposure on the web through our SEO services.”